eCourse Strategy & Planning

Cohesive and accessible eCourse design will boost your students' success.

With proper strategic planning, you can create online programs that feel coordinated throughout, leading to fewer dropouts and happier, more engaged learners students.

Trusted by organizations across the US & Canada

The problem with a piecemeal approach.

As an academic institution offering programs online, it is easy to fall into the trap of simply adding new courses and modules as you go, potentially even working with different developers each time.

The problem with this is that you create a disjointed experience for students. When each course works and feels different, learners get frustrated. This leads to higher dropout rates and an overall poor return on your investment, while also putting a mark on your reputation as an institution and curbing your appeal to potential students.

Create cohesive online learning experiences that students love.

Thankfully, there is another way. If you plan your online degree or diploma properly from the ground up, you can build an entire suite of courses with a consistent vision and style across the board, even as you add content later on.

When your online program is cohesive and professional like this, student satisfaction and completion rates go up. This leads to greater student retention and better commercial outcomes.

Create cohesive online learning experiences that students love.

Thankfully, there is another way. If you plan your online degree or diploma properly from the ground up, you can build an entire suite of courses with a consistent vision and style across the board, even as you add content later on.

When your online program is cohesive and professional like this, student satisfaction and completion rates go up. This leads to greater student retention and better commercial outcomes.

Mouse-Only Navigation
Your website has a navigation menu that cannot be accessed using a keyboard. This makes it difficult or impossible for users with mobility impairments to navigate.
Lack of Alt Text
Images on your eLearning platform or website lack alternative text descriptions. This prevents users who rely on screen readers from understanding the content.
Insufficient Color Contrast
There is text on your site with poor contrast against its background. This makes it hard for users with visual impairments to read the content.
No Captions for Videos
Your educational videos lack closed captions or transcripts. This excludes individuals who are deaf or hard of hearing from accessing the information.
Broken Links
Some links and buttons are not set up correctly or are not clearly labeled. This creates barriers for users who rely on assistive technologies.
Dynamic content without updates
You have form validation messages or error notifications that aren't set up to notify assistive technologies. This leaves users unaware of changes.

Create cohesive online learning experiences that students love.

Thankfully, there is another way. If you plan your online degree or diploma properly from the ground up, you can build an entire suite of courses with a consistent vision and style across the board, even as you add content later on.

When your online program is cohesive and professional like this, student satisfaction and completion rates go up. This leads to greater student retention and better commercial outcomes.

Mouse-Only Navigation
Your website has a navigation menu that cannot be accessed using a keyboard. This makes it difficult or impossible for users with mobility impairments to navigate.
Lack of Alt Text
Images on your eLearning platform or website lack alternative text descriptions. This prevents users who rely on screen readers from understanding the content.
Insufficient Color Contrast
There is text on your site with poor contrast against its background. This makes it hard for users with visual impairments to read the content.
No Captions for Videos
Your educational videos lack closed captions or transcripts. This excludes individuals who are deaf or hard of hearing from accessing the information.
Broken Links
Some links and buttons are not set up correctly or are not clearly labeled. This creates barriers for users who rely on assistive technologies.
Dynamic content without updates
You have form validation messages or error notifications that aren't set up to notify assistive technologies. This leaves users unaware of changes.
  • Avoid messy learning experiences
  • Reduce dropout rates
  • Create successful ePrograms
Our expertise

Full-stack eTraining design & development

We can build your online training platform from the ground up, or adapt existing in-person training materials. We take care of everything from start to finish, so you can stay focused on bigger priorities while we get the job done.

Curriculum development
We can take your existing training content or develop an entire curriculum from scratch using a modularized structure, giving learners the convenience to study whenever and wherever they are located.
Instructional design
Seamlessly blend digital and in-person training methods, integrating interactive elements like video, quizzes, and simulations. This ensures your workforce stays engaged and retention is high, while incorporating robust testing and feedback systems.
Learner management & progress tracking
Add new employees, assign trainings and track progress with detailed performance statistics. You'll drastically reducing the risk of an employee ever slipping through the cracks, keeping your team up-to-date with required skills and compliance training all year round.
Desk with computer
LMS setup & customization
We identify and implement the optimal Learning Management System (LMS) for your specific training needs. Our solutions ensure that your team can easily manage users and content without overpaying for unnecessary features.
Development
Our seasoned development team brings your entire eTraining experience to life, handling all technical aspects. This allows you to focus on your business goals without needing to dive into the technical details.
Branding
We align your eTraining platform with your corporate identity, ensuring that every aspect of your training reflects your company’s brand and values, creating a cohesive experience for your employees.

Launch any type of training you need

Train and educate staff on anything, be it rules and regulations, ethics and values or technical skills and procedures.

New joiner onboarding training
Health & safety training
First aid training
Customer service training
Code of conduct training
Franchisee training
Diversity & inclusion training
Compliance training
Brand education training
Accessibility awareness training
Fire regulations training
IT skills training
Vehicle license training
Workplace communication training
Professional development skills
Our expertise

Full-stack eCourse design & development

We specialize in custom-designed online education solutions, taking care of the design & development process every step of the way.

Curriculum Development
We can adapt your existing course material or create a comprehensive curriculum from the ground up. Our modular design approach allows students the flexibility to learn at their own pace, wherever they are.
Instructional Design
Seamlessly blend online and face-to-face learning, integrating multimedia elements like video, audio, and interactive quizzes. We ensure the inclusion of assessments and feedback mechanisms to enhance the learning experience.
Learner Management & Progress Tracking
Easily enroll students, assign coursework, and monitor their progress with detailed analytics. This system ensures that no student falls behind, helping you maintain high standards of academic performance.
Desk with computer
LMS Setup & Customization
We’ll help you choose and customize the ideal Learning Management System (LMS) for your institution, enabling easy management of courses and students while avoiding unnecessary expenses on features you don’t need.
Development
Our development team takes care of creating the entire online learning experience. We manage everything from content to user interface, so you can focus on teaching, not tech.
Branding
Ensure your online courses reflect your institution’s brand identity, creating a cohesive learning environment that reinforces your reputation and values.

Launch any type of educational program

We can build out any type of course program for learners and subject areas of all kinds.

University/college diplomas
Adult education programs
Professional qualifiations
K12 supplementary learning

What can you do to be accessibility compliant?

In general, accessibility best practice can be broken down to the following activities.

Identify applicable accessibility standards
Identify what regulations you are subject to, such as the universally-accepted WCAG 2.0 Level AA guidelines, as well as jurisdiction-based regulations such as the Americans with Disabilities Act (ADA) and the Accessible Canada Act (ACA).
Perform accessibility audits
Conduct regular accessibility audits of your digital content and platforms to identify areas of non-compliance.
Implement accessible design practices
Use accessible design practices such as providing captions for videos, ensuring keyboard navigability, and designing with clear and readable fonts.
Provide training and resources
Educate your team on accessibility standards and best practices to ensure that all digital content and updates meet compliance requirements.
Seek feedback
Periodically gather feedback from users with impairments to identify accessibility issues and areas of non-compliance that you might have missed.
Keep updated
Stay up to date with evolving accessibility standards and guidelines so that your service remains accessible as technologies and user needs change.

Accessibility standards you may be subject to

We can help you identify what regulations are relevant to your organization and assist with bringing your digital experiences up to standard.

Americans with Disabilities Act (ADA)
Accessible Canada Act (ACA)
Web Content Accessibility Guidelines (WCAG)
US Rehabilitation Act, Section 508
California Unruh Civil Rights Act and California Assembly Bill 434
New York State Human Rights Law
Texas Administrative Code
Canadian Human Rights Act
Accessibility for Ontarians with Disabilities Act (AODA)
The Accessibility for Manitobans Act (AMA)
Accessible British Columbia Act.

What can you do to be accessibility compliant?

In general, accessibility best practice can be broken down to the following activities.

Identify applicable accessibility standards
Identify what regulations you are subject to, such as the universally-accepted WCAG 2.0 Level AA guidelines, as well as jurisdiction-based regulations such as the Americans with Disabilities Act (ADA) and the Accessible Canada Act (ACA).
Perform accessibility audits
Conduct regular accessibility audits of your digital content and platforms to identify areas of non-compliance.
Implement accessible design practices
Use accessible design practices such as providing captions for videos, ensuring keyboard navigability, and designing with clear and readable fonts.
Provide training and resources
Educate your team on accessibility standards and best practices to ensure that all digital content and updates meet compliance requirements.
Seek feedback
Periodically gather feedback from users with impairments to identify accessibility issues and areas of non-compliance that you might have missed.
Keep updated
Stay up to date with evolving accessibility standards and guidelines so that your service remains accessible as technologies and user needs change.

Accessibility standards you may be subject to

We can help you identify what regulations are relevant to your organization and assist with bringing your digital experiences up to standard.

Americans with Disabilities Act (ADA)
Accessible Canada Act (ACA)
Web Content Accessibility Guidelines (WCAG)
US Rehabilitation Act, Section 508
California Unruh Civil Rights Act and California Assembly Bill 434
New York State Human Rights Law
Texas Administrative Code
Canadian Human Rights Act
Accessibility for Ontarians with Disabilities Act (AODA)
The Accessibility for Manitobans Act (AMA)
Accessible British Columbia Act.
Our expertise

Full-stack LMS support at your disposal.

Get your LMS setup and customized to your needs, with ongoing maintenance and training to make sure your LMS runs smoothly year after year.

LMS vetting & selection
We know the strengths and weaknesses of all of the LMS platforms there. We make make the decision process super easy for you, deciphering what LMS features are actually needed and not just useless sales items.
LMS technical setup
Our expert technical team has successfully completed hundreds of LMS builds. We work with all of the main platforms and take care of every step of the build process, so you don't even have to break a sweat.
LMS customization
We offer customization of your LMS – which is huge – adding your branding and corporate language so that your eTraining feels truly integrated with your organization. If you are a multinational organization, we can also customize for multiple languages and ...
LMS maintenance & support
There are a ton of issues with LMS due to constant updates, which affects the smooth running of the LMS and trainings/courses. We offer dedicated technical support and maintenance so that you're supported all year round.
LMS training
We get your administrative staff fully comfortable and confident using your LMS. Through hands-on training, we empower them to edit content, manage users, generate reports, and troubleshoot common issues with ease.
Our expertise

Full-stack planning support

We have years of experience in all areas of the eLearning process, from technology, design, and development to stakeholder management, budgeting, and team building.

eTraining Architecture & Roadmapping
We help you design a scalable architecture for your training experience, whether it’s for onboarding new employees, ongoing professional development, or compliance updates. Our clear roadmap covers design, development, and content creation, ensuring timely, budget-friendly delivery while accommodating your organization’s growing training needs over time.
Technology Stack Formation
Unsure which eLearning technology stack makes the most sense for your use case? We assist in identifying the optimal authoring software and LMS platform for your specific objectives and budget. From there you’ll be in a perfect position to define your budget proposal and hiring needs.
Vendor Vetting & Selection
If you considering hiring externally for your eLearning build, we can help you set up best practice vendor-assessment processes, while acting as a guide throughout the vendor selection process. We can provide impartial opinions on all potential vendors you are considering so that you can feel fully confident in who you decide to work with.
Budget Writing & Planning
Struggling to convince senior leadership that digital training will be worth it? We help with creating clear budget proposals that are aligned with business goals and can be measurably tracked over time - exactly what you need to get management on side and secure budget approval.
Internal Team Building
Perhaps you have decided you want to build a dedicated eLearning team internally. We can provide expert advice on team-building strategy, helping you define the roles, expertise, hiring criteria, and recruitment strategies to build the team you need. We can also help to vet developers and designers so you have extra confidence in your hiring choices.
RFP Writing & Planning
Having trouble getting quality responses to your RFPs? We help you write RFPs that clearly define your eLearning requirements and evaluation metrics, increasing your chances of receiving proposals from higher-caliber vendors that meet your needs and budget.

How we can help

We offer end-to-end support in creating a cohesive, engaging, and successful online learning experience.

Strategic Visioning
We help you set clear, achievable goals for your online program and create a detailed roadmap to ensure long-term success.
Curriculum Mapping
We help you design a modular course framework that allows for smooth content expansion while maintaining a unified structure, preventing the pitfalls of a fragmented learning experience.
Branding & User Experience
We develop a unified branding strategy and design user-friendly experiences to enhance learner engagement and satisfaction.
Desk with computer
Technology & LMS Selection
We guide you in choosing the right LMS and technology solutions, and plan their integration to fit your needs.
Vendor & Resource Management
We assist in selecting the right vendors and managing resources to ensure a smooth, coordinated development process.
Implementation Roadmap
We create a step-by-step plan for your online program’s development and launch, with ongoing support to tackle any challenges.
Packages

We're here to help.

We're here to help you take a coordinated approach to the design and development of your online course offering.

What's included
Get pricing

eCourse Strategy Blueprint

A comprehensive 1-month program to define the content architecture, design and development plan for your online degree, diploma or other learning experience.
What's included
  • 4x workshops & 2x focus sessions
  • Content architecture blueprint
  • Custom branding guidelines
  • Design & development specifications
  • Implementation roadmap
  • Technology stack definition
  • Vendor recommendations
Get pricing

Hourly Consulting

Ad hoc advice relating to any aspect of creating successful online education programs.
What's included
  • Affordable hourly pricing
  • Expert advice on demand
  • No commitment
  • Remote communication
  • Discounted retainer packages available
Get pricing

Why Simple Movement for eCourse strategy?

Years of experience
Our advice is informed by years of experience designing & building eLearning systems with our own hands.
Easy to work with
We're a friendly, personable team who genuinely care about making eLearning a less stressful experience for you!
Background in academia
Having previously worked in academia, we get the unique challenges and quirks you're facing with online education, meaning we can identify relevant solutions faster than other providers.

Frequently asked questions

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Example eTraining projects

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Getting set up is easy

1. Submit enquiry form
Start by telling us about your project via the enquiry form, and we'll arrange a call to discuss your options.
2. Design & planning
We select the optimal eLearning infrastructure for your business needs and design all of the details of your learning experience.
3. Development & launch
Our expert dev team builds out your course, giving you regular updates until it's ready to onboard your first learners!

Getting started is easy

1. Submit enquiry form
Start by completing our enquiry form and providing details about your eLearning needs and concerns.
2. Discovery meeting
After receiving your enquiry, we arrange a call to discuss your objectives in detail.
3. Review packages
After our discussion, we provide a range of options, giving you the freedom to choose the best fit for your budget.
Hi, we're Matt & Vanessa

We learned eLearning the hard way, so you don’t have to.

We once sat on the client side of eLearning projects which went terribly wrong. Budgets were blown, time was lost and eLearning developers weren't working with us.

We ended up with a product that wasn’t needed and had to spend more money to fix it.

Afterward, we explored the project pain points and worked to define what a better process should look like.

Nobody could offer us what we needed, so we founded Simple Movement to ensure that nobody ever has to experience what we did!

That was all the way back in 2015. Since then, we've been helping organizations just like yours to launch online education and training that engages learners and delivers on business KPIs, without breaking the bank.

Founders of Simple Movement, Matt Foran and Vanessa Dunn, at a desk looking at a tablet computer.
30+
combined years of professional leadership in eLearning
10,000+
successful eCourse project hours
#1
eLearning Developer of Record for our top clients
Hi, we're Matt & Vanessa

We make accessibility simple, so you can focus on what matters.

We understand the complexities of accessibility and compliance in digital projects.

With years of experience facing these problems ourselves, we can help you get to the other side quickly, avoiding common pitfalls and ensuring quality without overspending.

Unlike others who treat accessibility as a checklist, we’re passionate about it. We’ve worked extensively with Deaf and Hard of Hearing communities, as well as individuals with physical and developmental disabilities, giving us an intimate understanding of their needs and how to design for them.

Our goal is to simplify the process for you, reducing your legal risk while helping you achieve your business objectives both engaging and accessible digital solutions.

Founders of Simple Movement, Matt Foran and Vanessa Dunn, at a desk looking at a tablet computer.
30+
combined years of professional leadership in eLearning
10,000+
successful eCourse project hours
#1
eLearning Developer of Record for our top clients

Simple Movement vs other solutions

Do-it-yourself
  • Stressful
Founders of Simple Movement, Matt Foran and Vanessa Dunn, sitting on a couch together posing for a photograph.

Launch well-designed and cohesive online education.

Fill out the form below to discuss your project with a team of passionate and friendly eLearning professionals.

Thank you! Your submission has been received!

We will be in touch with you shortly by email.
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Founders of Simple Movement, Matt Foran and Vanessa Dunn, sitting on a couch together posing for a photograph.

Launch well-designed and cohesive online education.

Complete the form below to discuss possible solutions to your LMS needs.

Thank you! Your submission has been received!

We will be in touch with you shortly by email.
Oops! Something went wrong while submitting the form. Please try again.